Social Media and Marketing

One Web utilizes Twitter and Linkedin social media platforms successfully.  Earned media via online buzz about new factory openings and launches are retweeted and provide feedback that is helping the company gain a wider presence online.

One Web also creates owned media for its Youtube channel.

Ch. 8 - Segmenting and Targeting Markets

The family life cycle for One Web is positioned for the middle-aged, married or divorced, with or without children, as well as the older unmarried buyer. Satellite networks are a specialty product, targeting high disposable income such as government or private enterprise, eventually commercializing to a broader consumer market.

Ch. 15 - Marketing Communications

Describe your products competitive advantage(s).

One Web's 3 main competitive advantages are: 

1. 6 functioning satellites in low Earth orbit 
2. a low cost-to-production satellite manufacturing plant very accessible to a NASA Space launch facility 
3. End user equipment that provides single-digit latency internet capability

Ch.10 - Product Concepts

One Web's brand name differentiates its product as a single provider for global satellite internet service.  The company logo's shape similar to a spider's web and design as an elliptical sphere symbolizes networked continuity of satellite movement in low Earth orbit.

Ch. 18- Personal Selling and Sales Management

 

Initially, personal selling and "early in" joint venture incentives will both generate and qualify prospective  clients.  Consultative selling will develop and propose solutions for the maritime, aviation and energy sectors.  The company plans to reduce prices and begin sales promotions for satellite broadband to the retail consumer market by 2025.

Ch. 17. - Advertising, Public Relations and Sales Promotion

One Web uses press release advertising, public relations and institutional promotion to increase market awareness, attract investors and differentiate itself as a pioneer. Their growth strategy includes networking, partnerships, satellite launch announcements and factory openings to convert innovative technology into a message that appeals to businesses, governments and internet consumers.

Ch. 15 - Retailing

Describe how your product is best retailed and why.

Contracts with government and business enterprises will serve as the retail distribution channel for One Web's low earth orbit 5G comparable internet service. Eventually thousands of micro satellites will connect to land based antennae user terminals priced at $200 - $300 per unit.

Ch. 6 - Consumer Decision Making

What is the evoked set (consideration set) for your product?

Gaining more awareness and support, Star Link has launched 60 operational internet space based satellites.  Facebook and Amazon are also seeking to launch a similar internet system, but One Web's partnerships with  brands such as Virgin, Coca Cola and Qualcomm could place them among consumer’s evoked set of internet networks.

Ch. 5 - Developing A Global Vision

Headquartered between the United States and the United Kingdom, One Web is being built out to provide global satellite service via the collaboration of space companies around the world that include launch systems from Arianespace (France) and Soyuz launch pads in Guiana Space Center (South America), Baikonur (Kazakhstan) and Russia.

Ch. 4 - The Marketing Environment

One Web Satellite's target market includes the urban demand for lower latency internet connectivity as well as rural and isolated geographic areas. The engagement of managing their external market environment was the opening of their new mass microsatellite production facility to produce hundreds of jobs with the help and support of the government.

Ch. 11 - Developing and Managing Products

One Web Satellites is manufacturing a new to the world product with a simultaneous product development. 

A team of brands, including Qualcomm and Coca Cola, will help diffuse and influence global adoption providing the expertise needed to extend One Web’s network's reach and to introduce their existing products to new markets.

Ch. 3 - Ethics and Social Responsibility

a situation where the company lived up to its social responsibility or a lapse in social responsibility -

One Web socio-economic model integrates social responsibility with its business operations and product design to keep outer space, as well as the environment here on Earth, free of debris and pollutants. The company takes pride in several corporate responsibility business platforms that include Project Sunrise, a job and sustainable use of Space partnership with the European Space Agency, and the Sustainable Space Program. (article) Project Sunrise is a private/public partnership whose primary business model is to "developing a worldwide communications network based on a proprietary satellite-constellation". Based on sustainability in space, One Web’s socio-economic business model and state-sponsored partnership may also be based on self-interest to reduce the number of unregulated satellites from launching into space that would also include competitors seeking to tap in on the multi billion dollar internet satellite industry.

Currently, there are an estimated 57,000 satellites expected to orbit the Earth by 2029. Many astronomers and scientists believe the commercial space industry is headed for a disaster collision with older, dead satellites already in Earth's orbit.

One Web recently signed a subcontract with an Italian based space company D-Orbit Spa (article). Active in debris removal and in collaboration with the ESA this initiative is based on years of independent research and addresses the ethical issues related to launching thousands of satellites in Earth's orbit simply for profit and personal financial gain.  Keeping space clean for everyone is fundamentally a public good. 

Ch. 2 -Strategic Planning for Competitive Advantage

One Web’s product differentiation as the world’s first-ever high-volume microsatellite mass production facility will re-engineer the way consumers access the internet. Potential demand will require significant funding while competing with large players such as SpaceX, but the market opportunity for their niche product has a cost-competitive advantage.

Courtesy https://www.nasaspaceflight.com/wp-content/uploads/2018/10/2018-10-22-13_27_15-Window.jpg

Ch. 1 - An Overview of Marketing

One Web, a communications company in the New Space industry, was founded by Greg Wyler in Arlington, VA in 2012. The first of six of One Web's micro-satellites, in a constellation that will eventually encompass a network of 650 or more, are currently circling in low earth orbit (LEO)

One Web's Mission Statement is:

Make a world of difference by creating fast, easy connectivity solutions powered by our satellites.
OneWeb's mission to make a world of difference has made us first-movers in the field of Low Earth Orbit (LEO) satellite telecommunications. Our solutions will shape the world, connecting everywhere to everyone, to help bridge the digital divides that exist so nobody gets left behind.

As leaders in this endeavor, OneWeb recognizes the need to develop and deploy technology according to best-practises that sustain the responsible management and best-use of our Space environment for everybody, for all future generations to come. We call this Responsible Space. You can find out more about our key commitments to Responsible Space here.

Who Am I?
OneWeb's Who Am I? campaign, which launched in 2019, communicates founder Greg Wyler's pledge to the many who are not yet connected. OneWeb's focus on connecting schools that have yet to experience the benefits of the Internet has been integral to the company's vision since launch. Each of OneWeb's first six satellites are dedicated to remote schools around the world that will join the global digital community through OneWeb's network powered by satellite.
https://www.oneweb.world/our-mission