Social Media and Marketing

One Web utilizes Twitter and Linkedin social media platforms successfully.  Earned media via online buzz about new factory openings and launches are retweeted and provide feedback that is helping the company gain a wider presence online.

One Web also creates owned media for its Youtube channel.

Ch. 8 - Segmenting and Targeting Markets

The family life cycle for One Web is positioned for the middle-aged, married or divorced, with or without children, as well as the older unmarried buyer. Satellite networks are a specialty product, targeting high disposable income such as government or private enterprise, eventually commercializing to a broader consumer market.

Ch. 15 - Marketing Communications

Describe your products competitive advantage(s).

One Web's 3 main competitive advantages are: 

1. 6 functioning satellites in low Earth orbit 
2. a low cost-to-production satellite manufacturing plant very accessible to a NASA Space launch facility 
3. End user equipment that provides single-digit latency internet capability

Ch.10 - Product Concepts

One Web's brand name differentiates its product as a single provider for global satellite internet service.  The company logo's shape similar to a spider's web and design as an elliptical sphere symbolizes networked continuity of satellite movement in low Earth orbit.

Ch. 18- Personal Selling and Sales Management

 

Initially, personal selling and "early in" joint venture incentives will both generate and qualify prospective  clients.  Consultative selling will develop and propose solutions for the maritime, aviation and energy sectors.  The company plans to reduce prices and begin sales promotions for satellite broadband to the retail consumer market by 2025.

Ch. 17. - Advertising, Public Relations and Sales Promotion

One Web uses press release advertising, public relations and institutional promotion to increase market awareness, attract investors and differentiate itself as a pioneer. Their growth strategy includes networking, partnerships, satellite launch announcements and factory openings to convert innovative technology into a message that appeals to businesses, governments and internet consumers.

Ch. 15 - Retailing

Describe how your product is best retailed and why.

Contracts with government and business enterprises will serve as the retail distribution channel for One Web's low earth orbit 5G comparable internet service. Eventually thousands of micro satellites will connect to land based antennae user terminals priced at $200 - $300 per unit.